Introduction

Welcome to the Cellary Winery Partnership Program. These Winery Partner Terms ("Partner Terms") govern your participation as a winery, venue, or wine producer ("Partner," "you," or "your") in the Cellary ecosystem.

By registering as a Winery Partner or accessing Partner features, you agree to these Partner Terms in addition to our general Terms & Conditions and Privacy Policy.

1. Partnership Overview

Our Goal: Build a network of wineries and users that benefits everyone—you get valuable customer insights, users get a better tasting experience, and Cellary builds the most comprehensive Australian wine database.

2. Partner Obligations

In exchange for free access to the Partner platform, you agree to:

Maintain Accurate Information

• Keep your winery profile, contact information, and hours accurate and up-to-date
• Maintain current wine lists and tasting menus
• Update vintage availability and wine details as they change
• Provide accurate pricing information (if displayed)

Support Digital Tasting Experiences

• Allow customers to use Cellary during tastings at your venue
• Encourage customers to provide tasting notes (while respecting their choice)
• Support customers who have questions about using the Cellary app

Comply with Data Usage Terms

• Use customer data only as permitted by these Partner Terms
• Respect user privacy and anonymization
• Not attempt to de-anonymize or identify individual users

3. Data Provided to Partners

What You Receive

Minimum Threshold for Data Sharing

To protect user privacy, a minimum of 5 user tasting notes must exist for a wine before any aggregated data is shared with you. This ensures individual users cannot be identified from the data.

4. Permitted Uses of Partner Data

You may use the data provided by Cellary only for internal business purposes, including:

• Understanding customer preferences and feedback
• Improving your wines and winemaking processes
• Optimizing your tasting menu and wine selection
• Training staff on wine characteristics and customer preferences
• Strategic planning and business development

5. Prohibited Uses of Partner Data

Violation of these prohibitions will result in immediate termination of your Partner account and may result in legal action.

6. Winery Profile and Content

Profile Ownership

Cellary creates and maintains winery profiles as part of our wine database. As a verified Partner, you may:

• Claim and edit your official winery profile
• Add photos, descriptions, and venue information
• Update wine lists and tasting menus
• Respond to user feedback (if this feature becomes available)

Content License

By submitting content to your winery profile (photos, descriptions, wine lists), you grant Cellary a perpetual, worldwide, royalty-free license to:

• Display this content on Cellary and in our marketing materials
• Share wine information with Cellary users
• Include your wines in our database and recommendation systems

Content Standards

All content you submit must:

• Be accurate and truthful
• Not infringe on third-party intellectual property rights
• Comply with all applicable wine labeling and advertising laws
• Not contain offensive or inappropriate material

Cellary reserves the right to moderate, edit, or remove any Partner content that violates these standards.

7. Verification and Eligibility

To become a verified Winery Partner, you must:

• Be a legitimate winery, vineyard, cellar door, or wine-related venue
• Provide proof of business registration and/or liquor license
• Have a physical location where wine tastings occur
• Agree to these Partner Terms and our general Terms & Conditions

Cellary reserves the right to verify your business credentials and deny Partner access to any entity that does not meet these criteria.

8. Fees and Payment

Current Free Access

The Winery Partner program is currently free of charge. You are not required to pay any fees to access Partner features or receive aggregated user data.

Future Pricing Changes

Cellary reserves the right to introduce paid tiers or premium Partner features in the future. If we introduce fees:

• We will provide at least 90 days' notice before charging existing Partners
• Basic features may remain free while premium features require payment
• You may opt-out of paid features and downgrade to a free tier (if available)

Early Partners who join during the free period may receive preferential pricing or grandfathered benefits.

9. Intellectual Property

Your Trademarks

You retain all rights to your winery name, logos, and trademarks. By participating as a Partner, you grant Cellary permission to:

• Display your winery name and logo on Cellary
• Use your name in Partner listings and "Featured Wineries"
• Include your winery in marketing materials promoting the Cellary platform

Cellary's Intellectual Property

You may not use the Cellary name, logo, or trademarks in your own marketing materials without prior written consent from Cellary.

10. Warranties and Disclaimers

Data Accuracy Disclaimer

No Guarantee of Positive Reviews

Cellary does not moderate, filter, or remove negative user feedback. We present aggregated data honestly and objectively. You acknowledge that user opinions may vary and not all feedback will be positive.

No Business Advice

Data and insights provided by Cellary are for informational purposes only and do not constitute professional business, financial, or winemaking advice.

11. Limitation of Liability

Cellary shall not be liable for any damages arising from:

• Use or reliance on Partner data and insights
• Negative user feedback or ratings
• Business decisions made based on Cellary data
• Interruption or unavailability of Partner platform services
• Loss of business, revenue, or reputation

Our maximum liability to you is limited to AUD $100, as the Partner program is provided free of charge.

12. Confidentiality

Both parties agree to keep confidential any non-public information shared through the Partner platform, including:

• Aggregated user data and analytics (your confidential information from Cellary)
• Your business plans or proprietary winemaking information (our confidential information from you)
• Any information marked as "confidential"

Confidential information may not be disclosed to third parties without prior written consent.

13. Term and Termination

Term

These Partner Terms begin when you register as a Winery Partner and continue until terminated by either party.

Termination by You

You may terminate your Partner account at any time by contacting us at partners@cellary.app.

Termination by Cellary

We may terminate your Partner account if you:

• Violate these Partner Terms or our general Terms & Conditions
• Misuse user data or attempt to de-anonymize users
• Provide false or misleading information
• Cease operating as a winery or wine venue
• Engage in behavior harmful to Cellary or our users

Effect of Termination

Upon termination, you must immediately cease using all Cellary Partner data and delete any copies in your possession. Your winery profile may remain on Cellary but you will lose access to Partner features and aggregated user data.

14. Changes to Partner Terms

We may update these Partner Terms from time to time. Material changes will be communicated via:

• Email to your registered Partner account email
• Notice in the Partner dashboard
• Updated "Last Updated" date on this page

For significant changes (such as introducing fees), we will provide at least 90 days' notice before the changes take effect.

15. Contact for Partners

For questions about the Winery Partner program, data access, or these Partner Terms, please contact:

By registering as a Winery Partner, you acknowledge that you have read, understood, and agree to be bound by these Winery Partner Terms.